Learn with Emily
We customize our Public Relations Masterclass experience for your business enabling you to step into the world of public relations. In our three topic series we prepare your team in alignment with your mission and corporate culture. Many classes come with projects that allow users to apply what they’ve learned supported by hands-on experience and personalized feedback.
Public Relations
Masterclass
Are you ready to learn what it means to engage in public relations? We are ready to teach you.
Learn from an experienced, credible, trustworthy source. Hundreds have learned from Emily’s proven ability to discover and address a client’s unique needs.
Three Part Public Relations Masterclass Series
Masterclass Series
Public Relations | Media & Communications
Recognize and address your client’s needs. Don’t just activate the same old routine.
- Marketing versus Public Relations
- How to Research a Company
- Storytelling for Your Client
- Mission & SWOT
- The Pitch
- Managing Media
Masterclass Series
Clients in Crisis and Management
Respond quickly in a crisis situation and possibly turn it around.
- Crisis and Reputation Management
- Crisis Categories
- Crisis Management Plan
- RACI Chart
- The Press Release
- Wrap Up and Evaluation
Masterclass Series
Leadership and Negotiations
Promoting from within is cost effective. Leaders must have negotiations skills. We address these learnable skills.
- Negotiations – Success
- Communication Is Key
- Effective Leadership
- Accountability and Ownership
- Change Leadership
- Functional vs. Dysfunctional Teams
Learn with Emily
You’ll be equipped to navigate the course and achieve the best results with weekly comprehensive workbooks, supporting materials, and additional resources.
Workbooks & Resources
You’ll be equipped to navigate the course and achieve the best results with weekly comprehensive workbooks, supporting materials, and additional resources.
Daily Videos & Audios
We provide training videos, case studies, journal reviews, and expert interviews to learn from. Modules will drip out a week at a time and each morning you’ll receive a daily email prompting you to consume the day’s lesson (habits are built on repetition and understanding!) and big takeaways.
Exclusive Consultation
Four exclusive consultations can be arranged in 15 minute increments.
30+ Hours of Q&As, Guest Expert Sessions + FAQ
There’s gold in a good Q&A and these are great. Access an FAQ Vault with 10+ hours of bonus questions and answers, plus get the recordings of weekly Q&As and more.
Certificate of Completion
This course is designed to be the for small business and existing public relations agencies. All students who complete the six-week educational program will be certified in public relations for small business.